Why Not a Real Debate?

Why Not a Real Debate?

Imagine if our Presidential candidates actually went toe-to-toe on the issues, in a match free of the influence of moderators. ___ One form of public speaking with which we’re all currently familiar is the televised political “debates” in which a number of...
Which Comes First, the Opening or the Ending?

Which Comes First, the Opening or the Ending?

 You have to write a speech. Where do you start? ___ Some speechwriters ask themselves this question whenever they get a new assignment. If the purpose of the speech is to move an audience to action, then a call to arms must be included at the end. But that doesn’t...
The Audience of One

The Audience of One

 What is the speechwriter’s primary goal? ___ How do we determine whether a speech is successful or not? The response of the audience is the usual answer. But which audience? In most instances, the speaker addresses an audience who is present in the same...